Social media marketing (SMM) is a digital marketing strategy that uses social media platforms such as Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and TikTok to promote products, services, or brands. It helps businesses connect with their target audience, increase brand awareness, generate leads, and drive more traffic to their websites. With billions of active users worldwide, social media has become one of the most effective channels for businesses to communicate with customers and build long-term relationships.

A successful social media marketing strategy involves creating valuable content, publishing posts consistently, engaging with followers, and an…